From here I then researched further into the fields, where we looked at how they is defined and designed. Also looking into some examples of products, which we could bounce ideas off within the group.
Product
1. A good idea, method, information, object or service created as a result of a process and serves a need or satisfies a want. It has a combination of tangible and intangible (benefits, features, functions, uses ) that a seller offers a buyer for purchase.
2. A commercially distributed good that is (1) tangible personal property, (2) output or result of a fabrication, manufacturing or production process, and (3) passes through a distribution channel before being consumed or used.
3. A good or service that most closely meets the requirements of a particular market and yields enough profit to justify its continued existence. As long as cars are manufactured, companies such as Michelin that produce tires fill the market need and continue to be profitable.
http://www.businessdictionary.com/definition/product.html
A product design needs to take into account how the item will perform its intended functionality in an efficient, safe and reliable manner. The product also needs to be capable of being made economically and to be attractive to targeted consumers.
Notes: As a group if we were to choose to create a product for the market place, we would need to consider if the product with be reliable on the day, whether it will work and whether it will be safe. To ensure this, we would have to undertake the correct mock-ups and prototyping. Further, we would have to make sure that the product is inviting and enticing to our target audience.
When it comes to designing a product our group will need to create a detailed specification of the manufactured item's needs and their relationship to the product.
Notes: We need to have a detailed plan of what we need exactly to make the product, this will benefit us when it comes to financial aspects.
http://www.businessdictionary.com/definition/product-design.html
After researching into the meaning of Product, I then looked at some existing examples in the market at present, where I analysed and critiqued them in relation to the information I found above.
The Face Mug
This product is a perfect example of serving a need or satisfying a want, where this mug is the solution to the whole "biscuits and coffee/tea" concept, where the two go hand and hand, by creating this product, the manufacturer is making taking this concept and creating a solution for it that will satisfy the customer. It will also create an opportunity for further advertising for the cookie companies as having the whole in the mug with encourage more cookie consumption.
The Finger Guard
This is a product that again responds to the audience's needs, where instead of creating something that brings entertainment, this product is more so created for reassurance in creating safety and convenience for the user.
RL
Event/ Experience
What is an event?
-A thing that happens or takes place
-A planned public or social occasion
What is an experience?
-An experience is an event or occurrence, which leaves an impression on someone.
-The apprehension of an object, thought or emotion through the senses or mind.
-To experience is to encounter or undergo.
I found the point about experiencing being to use the senses particularly interesting. Therefore any stalls based on this category would need to impact the audience’s senses whether this is through touch, taste, sound, sight or smell.
Our original quick brainstorm about what fits into this category said:
-Interaction
-Task
-Fun
-Interactive space
-About people
-Involving feelings or emotions
After looking at these words we came up with, as well as the definitions of event and experience, I decided to explore what entertainment is. I felt like a stall in this category is going to entertain the audience in some shape or form.
So, what is Entertainment?
-A form of activity that holds the attention and interest of the audience, or provides pleasure and delight
-Different forms of entertainment can be seen across all cultures
-Different things hold people’s attention, because individuals have entertainment preferences
-Entertainment evolves (particularly as technology does)
-It can be adapted to suit different scales- individuals or groups, small or large
-Strongly associated with amusement, and therefore also fun and laughter
-Not all entertainment is for amusement; some is for serious purposes particularly forms of ceremony, religious events or celebration
-It may also have a purpose of informing, gaining insight or learning
-An important role is the audience, where they may have a passive role such as watching, or an active role such as playing
-One of the earliest forms of entertainment was story telling, which has developed into many other entertainment forms
Forms of Entertainment:
Music:
-Can be a supporting component to other forms of entertainment, or a form of its own
-Different genres appeal to different types of people
-Recorded vs live
-Solo vs group
-Listening silently vs joining in making music
-Singing vs instruments
Games:
-Played for entertainment, sometimes played for achievement or reward aswell
-Can be played alone or with a group
-Working against each other or working together (teams)
-Board games, card games, online games, physical games, video games
-Can develop mental progress or physical skills such as agility
-Luck/chance vs skill
Reading:
-Been a form of entertainment for a long time and was used often when other forms of entertainment were too costly or unavailable
-Many genres
-Informative/factual vs fictitious
-Poetry, novels, encyclopaedias, story books, instructional books, news events, comics
-Can be interactive with the reader eg: choose yur own adventure
-Some purely text, some have a visual element
Comedy:
-Both a genre of entertainment and a component of it
-Provides laughter and amusement
-Jokes, puns, parody, wit, irony, satire
-Not everyone will find something funny-your background and experiences help to shape what you find to be amusing or not
Performance:
-Live performance was a major form of entertainment, especially before the invention of audio and video recording
-Takes a wide range of forms including theatre, music and dance
-The audience is a key part
-People show their appreciation through applause
Theatre:
-Theatre performances (typically dramatic or musical) are performed on a stage to an audience
-Plays, musicals, monologues, pantomimes, stand up comedy
Cinema and Film:
-A major form of entertainment although not all films aim to entertain eg: documentaries aim to create a record or inform
-Different techniques such as acting, animation (rapid display of artworks), Computer Generated Imagery (allowing the spectacular to happen more cheaply)
-Video, dvd, blu-ray, projection and film reel
-A typical cinema includes rows of close seats and a large projection screen
-Home cinema (tv, computer and other electronic devices)
-Sometimes a form of escapism
Dance:
-May have a serious tone (such as to express a culture’s history), may be provocative, or may be comedic
-Combines other forms of entertainment such as music, storytelling, theatre and movement
-Using your body
-Can be performed solo, in pairs, in groups or by massed performers
-Improvised vs choreographed
-Entertainment for yourself vs entertainment for others
-Part of a celebration such as a wedding dance, part of a cultural ritual such as the haka
-Some types of dance require skill and technique whereas some don’t require any skill
Animals:
-Hunted for entertainment, displayed while they hunt for prey, watched when they compete with each other and watched while they perform a trained routine
-Controversial
-Zoos, aquariums, circus
-Many contests against animals are now sports: some involve a human rider such as horseracing, and some do not such as greyhound racing
Other types:
Circus: a special type of theatrical performance involving acrobatics and performing animals
Magic: Performance magic relies on deception, psychological manipulation, sleight of hand and other forms of trickery to give an audience the illusion that a performer can achieve the impossible
Street Performance: performing on the streets in either a circle show style or as a walk-by act.
Parades: May have a somber or festive mood. Public events that are designed to draw attention
Fireworks: fire, sudden noise, smoke and colour often part of celebration
Sport: Requires competitors and spectators, as well as competition
Fairs and expositions: A place with innovations and objects for trade and a place to offer entertainments as well as being entertainment themselves
Part of the Demented Architecture exhibiton on at the Wellington City Gallery:
Olafur Eliasson's The Cubic Structural Evolution Project
-Visitors are invited to start building with the thousands of pieces of white Lego scattered across a white table. In empowering his participants to experience being architects and contribute to his work’s construction, destruction and reconstruction, Eliasson raises issues around the relationship between art and architecture that echo around the whole exhibition.
Donut eating contest:
-Volunteers have to eat the hanging donuts as fast as they can for a prize
-Can be very entertaining and amusing for the contestants as well as the audience who gather around
-The contestants get to experience the difficulty of eating the hanging donut as well as experiences through their taste sense
-Being blindfolded could add to it as it takes away a sense and means the other senses become more active
SS
Artwork
- A painting, sculpture, photograph, etc. that is created to be beautiful or to express an important idea or feeling: an artistic work.
- Drawings, photographs, etc. that are included in books, magazines, and other printed materials.
http://www.merriam-webster.com/dictionary/artwork
I am interested in the part of the definition that states an artwork can be “created to express an important idea or feeling” as this could definitely be a way to incorporate art into our market offering without it being the typical make a piece of art to sell idea that is often seen in market situations. The artworks in marketplaces tend to be grouped into two different sorts- artwork that is made to be enjoyed at the time, and artwork that is meant to be purchased and taken home.
Our team brainstorm for artwork in markets:
Examples of artworks in markets:
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| Tai Ward painting at the Queenstown Arts and Crafts Market. http://www.marketplace.net.nz/paintings.html |
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| Leslie Duggan's Fabric painting at the Queenstown Arts and Crafts Market. http://www.marketplace.net.nz/fabric_painting.html |
These examples form the Creative Queenstown Arts and Crafts Market show artworks that are created to be sold to the visitors to the market. They have been painted with the hope that the work will be attractive enough for the customers to want to purchase it. The works are designed to appeal to the buyer, but are not very interactive with them.
Interactive Art:
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| The art installation “Congregation” in Market Square Pittsburgh USA. http://www.post-gazette.com/local/city/2014/02/22/Interactive-light-art-show-opens-at-Pittsburghs-Market-Square/stories/201402220081 |
The public's reaction to the lights is captured on video and projected on a large screen in front of the other people at the art installations. This installation is allowing people to experience the beautiful lights whilst also increasing the enjoyment of the viewers by showing the reactions of others as they participate in it. This is an example of art that can not be taken away from the market place, but instead is made to be enjoyed in the moment- the only thing that the participants take away is the memories.
Both forms of art are very valid in a market place, and therefore it is all up to personal preference as to which one is preferred. In our team brainstorming we decided that fun was a really important part of any sort of offering that we have at the market as we want the potential customers to be interested in what we have to offer. This is a consideration that we would have to keep in mind. If we were to do pieces of art for sale they would need to be interesting, eye-catching and potentially convey a sense of fun to the market-goers. An interactive artwork would also need to convey a sense of fun so that people were interested enough in what was going on to try it out.
I will now brainstorm as many ideas as I can for both types of art so that we have a large selection of potential artwork based market offerings to consider.
Physical Art:
- sculpture
- woodcarving
- jewlery
- paintings
- screen prints
- gift cards
- stationery
- caricature
- posters
- decorations
- photography
- gift trinkets (bookmarks, key rings, coasters, bag tags, gift tags)
- monogrammed keepsakes from the market
- pottery
- vases
- blown glass
- origami ornaments
- laser-cut items/ornaments
- painted rocks
Interactive Art:
- beautiful market decorations
- screen printing (e.g. your own print)
- portrait painting and photography
- candle making
- cupcake/cookie/ice cream decorating
- large scale, collective, public art creations
- finger painting studio
- lego creations
- light shows
- shadow projections
- performance art
- flash mob
- dramas/plays
- theatre sports
- flower arranging/ make your own bouquet
- video booth
- mystery room
- paper mache
- play-dough sculptures
- mosaic making
- plant topiary
- collage making
- marbling paint
- blowing bubble art
- origami classes
- personalising t-shirts/ phone cases/ bags
- graffiti creating
- jewellery making
If we choose to do an artwork for out market offering we will need to thoroughly plan for any issues that may arise. A lot of the ideas that I have brainstormed rely on having resources that would all need to be funded and collected together by a certain time. This means that there is a lot of things that could go wrong if we couldn't get a certain product by when we needed it, and we would definitely need to have a few backup plans of other ideas that could be implemented quickly if things went wrong. I think that there is a lot of potential for a market place offering in the artwork category, and I am really excited to look more in depth at a few of the strongest ideas.
S.H
Interaction
- Interaction is a kind of action that occurs as two or more objects have an effect upon one another. The idea of a two-way effect is essential in the concept of interaction, as opposed to a one-way causal effect.
- Communication of any sort, for example two or more people talking to each other, or communication among groups, organizations, nations or states: trade, migration, foreign relations, transportation.
- Social interaction is any relationship between two or more individuals.
- Social interaction is the meaningful contact people have with one another. “Meaningful” is an important word here, because it implies an exchange that includes real communication, even if only for a moment, and leaves each party feeling that he’s shared something with another human being. Good places for interaction are places where people – often from many parts of the community and/or diverse backgrounds – meet naturally and interact comfortably and often pleasurably because of the nature or attraction of the space and/or the activities associated with it.
Good places for interaction are spaces that make people from different areas and backgrounds want to be there. In order for that to be the case, these spaces need four basic characteristics:
- There has to be a reason for people to go there
- There has to be a reason for people to want to stay once they’ve arrived
- People in the space have to feel safe and comfortable
- The space has to be welcoming and accessible to everyone
Interaction in relation to the marketplace setting would involve an interaction between the buyer and seller. It is also between the seller and offering. In our case, we want interaction in the market between the customers, students, and what ever we are offering to them. A good interactive product or service is one where customers are attracted to it and want to be a part of it.
An example of interaction is a bouncy castle. The interaction is between the customer and the bouncy castle through the activity of jumping. It is an exciting activity that everyone knows how to use because it is easy to take part of and a lot of fun. Interaction also occurs between people. This also relates to the experience part of a marketplace.
Interaction is about getting people involved. For example if a person is watching people play foosball then they are not actively involved in the experience. By playing the foosball game, the person is interacting with the physical object and the other player through the game.
Interaction in a Marketplace should be fun and involve two or more people.
Interaction with a product can be fun, educational, verbal or physical.
After talking at the meeting we are all on the same page and are interested in having an interactive element to our stall at the market. Interaction covers all fields of the market, product, artwork, event/experience and service. All ideas we have involve interaction in one way or another including interaction between people at the market and interaction by the customer contributing something to the market
After talking at the meeting we are all on the same page and are interested in having an interactive element to our stall at the market. Interaction covers all fields of the market, product, artwork, event/experience and service. All ideas we have involve interaction in one way or another including interaction between people at the market and interaction by the customer contributing something to the market
EB
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