The set up:
We met as a group at our allocated spot. We printed out our booklets and worked together as a team to make these, as well as setting up our ink pads and stamps. We delivered these to the 3 teams that kindly helped us out with testing out our stamp collecting. Once we had done this, we sat on the floor in out spot with our booklets on the ground. Natalie came over and told us to look lively and set up as if it was the real market day.
As a team we had not thought about how we would portray ourselves to people at the market and had completely focussed on the product instead. We decided to move to the entrance of level D with a table. We set ourselves up here and we felt like it was a much better location as most people passed us as they entered the prototype market. Having a table was a good as it was a place that became out home base. We will definitely be at the entrance on the market day because we made a bigger impact being there as the first sight of the market.
Some feedback that the tutors gave afterwards was that we need to grab people and draw them in, rather than let them just wander past. (Sam did try this but was ignored by some people. But we guess that is just how some people are going to react).
We found it was tricky to be able to talk to people individually when big crowds came in and we were all busy explaining to others what our idea was. Because of this, we came to the conclusion that we need to have clear instructions in the front of the passports. As well as this, we will create a large board/sign with all the info people will need to know on it. This will stand on our table and be basic info so that it can be read quickly and people can move on.
In regards to using the suitcase, we could have a jewellery style board that all the passports sit on, inside the suitcase. We can have a smaller number on display and refill the spaces as they get taken.
Our 2 passport prototypes:
Us explaining to people how to use the passports.
After 13 minutes into the prototype market, we ran out of passports. We quickly printed off some more and we all worked on these together.
Some feedback we had was that we should have a think about variation between passports. This could mean that we stick to each passport having 6 pages, but the stalls each one sends you to is different. This works well with the airport/passport theme of our stall as when you go to the airport, everyone is off to different places in the world. Six is a good number too because it won't take people too long to complete and isn't too much of a commitment.
As a trial idea, we created approximately 6 new passports that were hand drawn but explored the idea of randomisation. Each one had 4 different stalls to go to inside it and they had to get it signed off by a team member at each stall. We do not know how these ones went as we didn't get any back.
We have created a post on the creative industries Facebook page asking people to let us know if they would like a stamp at their stall/what they would like their stamp shape to be. When we have a list of all the teams who would like one, we can randomise the passports (maybe we could 10 the same, then 10 more the same etc, until we get to our number of 400(?) passports). It won't be too hard for ourselves if we do this. This would also mean if you and a friend take passports, hopefully they will be different and it will get both people trying out all the stalls in both passports.
We still think that one (or more?) passports should have lucky stamps in them, like a golden ticket. Therefore if you get the lucky passport, then you automatically win a good prize. We could advertise this beforehand. We could even create some other lucky ones that win you prizes that aren't quite as good as the top prize (tiered prizes).
When we print we need to look at the cheapest option. We could continue to print our 5c each passports, or we could see if printing larger scale with multiple passports on each sheet it cheaper. We will continue to have an imprint of the stamp shapes inside the passports and our clues will be printed into them rather than having to write them all out. The logo on the front of the passport will be the logo that the events teams come up with. Each page could have 2 stamps on it depending on how many teams want to
As with the ink pads, we think the way we did it with a sponge in a plastic container was successful. We can look at storage box for cheap plastic containers for this. We also used watercolour paints mixed with water which dried quite fast. We will do this again and will need to buy some more paints. More colours will make the passports more exciting. The stamps we will continue to use rubbers/foam stamps because they worked out well in our prototyping.
Us making some more passports after we had run out.
Our trial randomised passports made on the spot.
Somebody completing their passport and coming to claim their prize.
We thought that we could look at collaborating with other teams and some of our prizes could be tokens/tickets too do other activities stalls.
We felt like by the end of the market, word had spread around about what the passports were and people were still coming up to us wanting one. People also were coming up to us from other stalls saying that their team would like a stamp at their stall. This was probably because they saw how other people were really engaging in other stalls when they had to as part of their passport. People told us that the passports were great as it got them going to stalls they probably wouldn't have otherwise tried our (e.g.: speed dating), and they ended up enjoying the stalls too.
Some teams from the events stream would like to collaborate with us and make our passport stall even more of an airport experience by combining in a bag drop/collection. We will need to make a meeting with these groups to discuss more about what they envisioned.
Lots of passports did not come back but that could be a good and bad thing. Good because maybe they didn't feel pressured to engage in it, and bad because maybe people didn't bother participating.
Some feedback we got on the trip advisor passports was that it could be a bit harsh standing in front of a stall and rating it. There was also less incentive to do this passport than the stamp passport as they don't get much out of it themselves and they do actually have to think and write. It is more of a "chore" as it's more of a task for them. The stamping option is more of an adventure. The trip advisor ones were more exciting at the start as people were drawn in to the stickers that were slipped inside the passport. Therefore we thought we could put something inside the stamp passports to make them more appealing. This could be instructions printed to look like a boarding pass.
An example of how we could combine the passport and boarding pass idea.
The passports that were handed in after completed.
S.S for team 32
S.S for team 32
Critique and Feedback :
We have a lot of other teams keen to have a stamp at their stall. Instead of hand cutting 30 stamps, we should look into other ways of producing the stamp designs.
For example, one team would love a bulldog as their symbol but it is hard to neatly and clearly portray that on the small sized stamps we will be using. If the bulldog design was entered into illustrator we could then use the industrial facilities to cut out the designs. 3D workshop, fab lab, industrial building will have tools available for cutting designs on rubber stamps more efficiently than by hand.
R.L
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