Week Seven: Social Media Strategy

#weneedclues campaign

TM

We did a quick brain storm to figure out what we can call our team. Once we have a name we will be able to set up a snapchat and other social media strategies.

The name that we decided on was "Check In" as we are planning to be at the front of the market, which will give the participants the feeling of checking in like at an airport as we hand them their passports. 

SH

Once we had our chosen name, we were now able to make a snapchat.

with the scanning tool on snapchat, we can advertise our snapchat account on posters and by taking photos of the barcode you can easily add us!

EB

Once we had come up with a name, we could further develop our social media strategy.

Snapchat:

Now that we have a name, we set up a snap chat, as shown by emma above. We looked to the social media platform of snapchat to provide the following:

-updates both prior and during the market
-teasers prior to the market
-to announce winners
-to promote our stall "come visit our stall"
-to keep people involved and included

In order to get our snapchat out there and seen, we are going to create some posters to put up both prior to the market and within the market.

We also won't begin snapchatting untill we have enough friends and we are closer to the event.

Hashtags:

We will use hashtags on our social media platforms to again get our team out there and also so that we have more of a identity.

#checkin
#firstclassfomo
#boarding
#takeoff
#firstclass

Instagram:

Instagram is another social media platform we can use, this to promote the following:

-the winners of our prizes
-promote our other social media platforms
-show some of the stamps
-introduce our team
-updates within the market
-teasers and information leading up to the event

Creating a Brand:

Another very subtle social media strategy is creating a logo or brand for our stall so that we can implement this on any of our posters and further elements of the stall. This is also an effective way for us to create more of an identity and distinguish us from everyone else. Below are some quick and easy monotone logos I put together so we can get an idea. These will be developed and refined to one design.

RL